Looking for an experienced Customer Engagement Manager to join our Brand and Marketing team at one of the UK’s leading insurers. You’ll be joining the company at an exciting time in leading a brand-new greenfield CRM project.
The ideal candidate will be a commercially minded Customer Engagement Manager who has impressive stakeholder management skills and the ability to lead campaigns that drive commercial uplift. You will also be customer focused with experience of building customer journeys from scratch. The role requires you to come into the office a minimum of once per week.
The role: *Managing various elements of the customer lifecycle, across all products to drive metrics such as digital adoption via our app, renewals, digital claims, in life cancellation, mid-term adjustments and customer engagement. *Building new customer journeys, combining learnings to date and new ideas to deliver on KPIs *Optimise existing customer communications to increase conversion rates and improve customer experience. *Brief copywriters, agencies and internal dev teams to build effective, customer focussed campaigns and communications. *Use a test and learn methodology across all communications to learn more about our customers and become incrementally more effective. *Leverage data and implement new data models to send the right messages to customers at the right time.
Benefits: *Bonus up to 5% *Excellent pension offering – 10% matched *Life assurance *Flexible benefits – buy or sell up to 5 days holiday, cycle to work scheme, opt in dental and healthcare cash plans and more! *25 days holiday + bank holidays
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